Not A Match: Dating Site Erases Bisexuality (You Know…Again)



Did you know that you can get a free profile?

Yes, you! Dear bisexual person, you get a free profile! Here’s how:

  1. Pay for your first profile. Choose a gender (man or woman), then choose a gender you want to date from the same options.
  2. Once you’re a paid subscribing member, call customer service and tell them you are a) bisexual and b) need another profile.
  3. Once you’ve received your free second profile, fill that out too.

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Voila, you’re ready to start dating on! All you had to do was create a profile that ignores your identity as a whole and valid person, come out to customer service and ask them to give you something for free, and create an entire second dating profile! Just manage two separate dating accounts, and who knows, when it’s time for renewal you might just get to start at step two all over again!

Two decades in, one of the oldest online dating sites still doesn’t recognize bisexuality as a valid sexual orientation. And just last week Match disseminated a press release about a new, in depth LGBTQ section of their annual survey. In the midst of patting themselves on the back for starting to consider that the LGBTQ community has different needs than the straight community, they highlighted coming out statistics:


Under the bulleted Age of Self-Described Realization section, bisexual people are not included.

In the press release as a whole, lesbian and gay are used a total of 31 times. The word bisexual? Six times out of 1200+ words. So when Nicole Kristal from the #StillBisexual campaign pointed out that the highlighted coming out statistics erased bi people, their response that “press releases can be limiting” sounded more like an excuse than a reason.



Not a big surprise from the dating site that has one response to a search of the help section for “bisexual”…and it is “Same Sex Dating”.


Press releases tell us the most important information to the originator. They are meant to interest, inform, and excite. Match perpetuated bierasure by highlighting only some of the coming out statistics. Nicole Kristal of #StillBisexual shared a graph which shows Match chose to omit bisexual coming out statistics from the press release.


Though the graph includes bi people, it ignores the reality that transgender and nonbinary bi, lesbian, and gay exist (and come out as LGBTQ more than once).

In the face of such erasure, twitter user @notalwaysweak suggested bi people share our #BisexualStats with @Match.


As the hours and days pass since Match declined to acknowledge our statistics as “key takeaways,” @StillBisexual continues to retweet our 140 character coming out stories.


And more and more bi people are answering the call to join in, including Famous Badass Bisexual Evan Rachel Wood.


The bisexual community has responded to blatant discrimination by supporting our stories and providing clear guidance to the offender.


Match, there were no excuses before—and now you’ve got everything you need to be bi-inclusive. Our message is clear:


Do better.

Join us to share your 140 character coming out story @StillBisexual.

SB Swartz
S.B. Swartz is an author covering inclusive wellness, queer family, and entertainment. As a contributing writer for, S.B. created the Step Bi Step series for bi parents and originated the This Bi Life series showcasing bi community stories. S.B. has had interviews and essays published at Shondaland, The Establishment, Bust, Ravishly, and more.

Find S.B. Swartz @sbswrites on Twitter, @sbs_writes on Instagram, and read more of her latest at